a month ago
October 18, 2022, Norwalk, CT: AGW SONO Partners announced today the launch of its new OnWashington Gift Card, a community-based digital gift card that makes it fun and easy to keep local spending local. Consumers can purchase an OnWashington E-Card to send as a gift which can be used at any participating restaurants, shops, and salons that are part of AGW SONO Partners’ extensive neighborhood portfolio. With this fun and easy-to-use gift card program, purchasers can write a personal message and send it to family, friends, and colleagues via email, text, or physical copy. Recipients can choose to spend it at any participating merchant or mix it up and spend flexibly at multiple locations. All digital and always available on your phone, the OnWashington Gift Card is great for birthdays, holidays, teacher appreciation, coach gifts, or just to show your appreciation to a friend while being a wonderful way to support local small businesses.
“With over 25 properties on Washington Street -- we enjoy taking initiative as a local stakeholder to bring more people and attention to the neighborhood." Says Adam Greenbaum, Principal, AGW SoNo Partners.
“Just in time for holidays, the OnWashington Gift Card is the first community card to be offered in Norwalk,” says Linda Kavanagh, Director of OnWashington, AGW’s marketing arm for Washington Street Historic District, “Not only will purchasers of the gift cards help to keep business spending local, but consumers will also enjoy having a choice of where to redeem their gift card. Community gift cards on average get redeemed in 2 or more locations.”
Current OnWashington merchants include: Eco Evolution, Saltwater Restaurant, Il Posto, Salon Etre, Exotic Snax, Tablao Wine Bar, Affogato, Oishi, Jean’s Closet, Mecha Noodle, The Local Artisan Holiday Market (December), and more to come!
Studies have shown that local independent retailers recirculate 47% of their revenue back into the community, while only 14% of national chains’ revenue stays in the community. More dramatically, restaurants recirculate 73% of their revenue back into the community, versus only 30% for national chains.
By supporting local businesses, more money continues circulating through the local community—this is achieved through a combination of profits paid to local business owners, wages paid to local workers, and goods and services procured locally for internal use or resale.
Gift Card Stats:
- 46% of US consumers bought a gift card on social media in 2020.
- Millennials make up 37% of gift card buyers.
- - 17% of Americans want to receive a gift card for the holidays.
- 48.28% of all digital gift cards in 2020 were sold in December. (Rise.ai)
- Sales of “open-loop” community gift cards rose by 31.5% since 2020. (InComm)
Digital gift card adoption among businesses will see a 23% increase by 2025. (Business Wire)
- 69% of consumers see receiving gift cards from their employers as a reward. (Blackhawk Network)
The OnWashington Gift Card is powered by Yiftee (Yiftee.com) the award-winning, no hassle eGift card and promotions solution for local businesses and communities.
Direct Gift Card Page: https://app.yiftee.com/gift-card/onwashington