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The SoNo Holiday Market - 5 Washington Street Locations – Over 50 Vendors!

10 months ago


AGW SoNo Partners and OnWashington Present

The SoNo Holiday Market

5 Washington Street Locations – Over 50 Vendors!

Friday-Sunday, December 4-20, 2020

Local real estate collective, AGW SoNo Partners, announced its latest Washington Street project, the SoNo Holiday Market. The market is another initiative put forth by AGW which draws traffic to Washington Street Historic District, the neighborhood where AGW recently acquired 27 properties from former owner F. D. Rich Co., Inc.

During this holiday season, AGW’s marketing team continues to integrate unique activations into their real estate management practices to increase foot traffic on the block. The first SoNo Holiday Market kicks off this Friday, December 4. Located at 123, 132A, 132C, and 135 Washington Street (more locations TBA), the market, managed by Gordon Fine Arts, features over 50 vendors selling their art, jewelry, fashion, accessories, home décor, unique gifts, woodwork, and beauty and wellness products, all among the great restaurants, shops, and services that SoNo has to offer. Live holiday music is on tap during this festive event which takes place December 4-20, Friday thru Sunday, with added shopping days/night to be announced. Follow on social media @onwashingtonst

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AGW’s presence in South Norwalk has been acutely felt since this New York-based company swept into town. The dynamic (often fearless) team recently created OnWashington, AGW’s marketing arm for Washington Street Historic District, which includes a web site (, social media platforms @onwashingtonst, and an on-going agenda that focuses on supporting its tenants, enhancing the block, and attracting new tenants to open their business where AGW feels to be “Norwalk’s most intriguing neighborhood.”

Utilizing the portfolio’s available spaces is something AGW has become known for. During July and August, Art OnWashington saw the curated art installation of multi-media works by 20+ Connecticut artists, which filled Washington Street Historic District storefronts with an eclectic collection of thought-provoking art. This generated the idea to house this year’s SoNo Arts Fest. Amid the current COVID pandemic, most (if not all) art festivals and outdoor events had been canceled to adhere to safe space mandates. With safety at the forefront, AGW and festival producers Gordon Fine Arts set up shop in 8 locations on Washington Street during September and October and introduced their first-ever SoNo Arts Fest – The Gallery Walk.

In September AGW built and launched Norwalk To-Go, a custom take-out and delivery app designed to assist their restaurant tenants with their newly developed/enhanced take-out and delivery portion of their businesses. The program is fully funded by AGW so its restaurant tenants no longer need to absorb the 30% fee that third party delivery companies gouge them with. Norwalk To-Go has brought in $30k in sales – that’s $30k that has remained in the pockets of their restaurants.

“Our goal is to establish Washington Street Historic District as a premier destination to live, work, and play, “says Adam Greenbaum. “To accomplish this, the success of our tenants is vital. AGW and OnWashington are looking forward to creating even more events and promotions and working on more collaborations with such partners as the Best of Norwalk. Support comes in many forms and we are committed to finding creative ways to enhance Washington Street Historic District.”

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